Jeff Davidson Named Dir./Media Strategy At Citadel
July 1, 2010 at 12:54 PM (PT)
CITADEL BROADCASTING has named JEFF DAVIDSON as Dir./Media Strategy. In the newly created position, DAVIDSON will supervise all research projects across CITADEL's terrestrial radio, network and digital platforms while providing thought leadership and strategy oversight to the Company's most critical sales and programming objectives.
He will report to VP/Programming SCOTT SHANNON beginning JULY 6th.
"JEFF's background in radio and extensive experience in ratings and research uniquely qualify him to lead our corporate research efforts," said SHANNON. "Our industry remains highly competitive, which makes it vitally important for our Company to completely understand our audiences and develop new strategies to meet their needs. We are confident his leadership will produce tremendous results within our stations and networks."