NABEF Launches Childhood Obesity PSA Campaign
July 8, 2010 at 7:40 AM (PT)
THE NATIONAL ASSOCIATION OF BROADCASTERS EDUCATION FOUNDATION will launch a nationwide program designed to address issues related to the rise in childhood obesity. The initiative is supported by the NATIONAL ASSOCIATION OF BROADCASTERS Joint Board of Directors, which unanimously approved a resolution regarding broadcasters' efforts to fight childhood obesity in the U.S. during the group's JUNE meetings.
As part of the initiative, NAB member stations will coordinate a nationwide "Flash Workout" in which students perform a pre-choreographed "Let's Move" dance routine that will be facilitated by participating schools across the country at a prearranged date and time. Broadcasters will receive PSA programming ideas related to the event, live read announcer scripts and other resources. Campaign details will be announced at a later date.