Vision Critical Launches ReactionPlus
July 9, 2010 at 5:14 AM (PT)
VISION CRITICAL launches REACTIONPLUS, giving researchers a way to measure reaction to audio and video content on multiple dimensions, second-by-second and with rapid results.
Pres./Product Innovation JASON SMITH, said REACTIONPLUS was developed in response to conversations with VISION CRITICAL media clients, "It is hard to manage audience testing cost effectively and with clear enough insights to make the big decisions quickly. Where did the audience get confused? What was the most amusing and why? Were they bored, engaged, or annoyed at that point or this point? Our clients wanted those answers, quickly and inexpensively, and from thousands of people across different parts of the world."
REACTIONPLUS can be used for promo and teaser testing, on-air talent/personality testing, feature testing, in-program messaging, TV and radio ads, and web content including podcasts or online video.
For more info, visit www.visioncritical.com.