Dan Halyburton Joins McVay As Digital Strategist
July 12, 2010 at 4:44 AM (PT)
MCVAY NEW MEDIA has added DAN HALYBURTON as New Media VP/Innovation, working with broadcasters to innovate beyond current traditional business models to more profitable digital multi-media models. HALYBURTON will work with broadcasters and technology companies to grow revenue. This is the second addition to MCVAY NEW MEDIA’s consulting team in 2010, following the announcement of broadcast veteran JON ERDAHL as MCVAY NEW MEDIA VP/Digital Strategy in JANUARY.
HALYBURTON has been a pioneer in the adoption of digital media by broadcasters. His experience includes launching digital business units for radio. He launched SUSQUEHANNA RADIO’s digital platform in 1997. SUSQUEHANNA RADIO tapped HALYBURTON in 2001 to head its new media and technology efforts.
HALYBURTON's background also includes being VP/Market Manager for SUSQUEHANNA in DALLAS and overseeing the EMMIS group of stations in NEW YORK CITY. Most recently, he was Pres. of RADIOTIME, the world's largest and most complete search engine for streaming radio, which he will continue to consult as part of his new role at MCVAY NEW MEDIA.
Said HALYBURTON, "MCVAY NEW MEDIA is on the cutting edge of where broadcasting needs to be in the 21st century. I am excited to be a part of MCVAY NEW MEDIA’s team of innovators as we continue to build online marketing and sales strategies for our clients. Their innovation, resources and leadership represent the best of what this industry has to offer."
MCVAY NEW MEDIA Pres. DANIEL ANSTANDIG, added, "DAN HALYBURTON is one of the most respected and progressive thinkers in the industry. His track record speaks for itself -- strong strategies, powerful brands and profitable success."
MCVAY MEDIA Pres. MIKE MCVAY added,"We've always tried to assemble the best minds, most successful talent and most innovative thinkers in our companies. DAN brings all of these skills, an amazing track record and the level of credibility that validates the innovations emanating from MCVAY NEW MEDIA."