Play MPE Ties In With BBC Radio
July 12, 2010 at 11:47 AM (PT)
DESTINY MEDIA TECHNOLOGIES has completed a successful integration of the PLAY MPE secure media distribution service with BBC RADIO's internal distribution system. The project began last fall and is now live and in use, instantly adding over 200 recipients at BBC Radio to the PLAY MPE network.
The PLAY MPE Encoder simulates label customers' normal PLAY MPE workflow while communicating directly with BBC servers behind the scenes. This recent customization automates a process that would otherwise take a lot of time and attention from label staff and allows them to select individual BBC radio recipients following the normal PLAY MPE process.
"Integrating with BBC RADIO is another layer in the foundation for establishing a global distribution system and a platform upon which revenue will continue to grow," DESTINY CFO FRED VANDENBERG said.
"We are very pleased to have added another significant milestone to our network," DESTINY CEO STEVE VESTERGAARD added. "As the only digital distribution solution connected directly with the BBC RADIO, PLAY MPE adds yet another significant advantage over competing offerings."