Citadel Media Realigns Networks
July 14, 2010 at 6:43 AM (PT)
CITADEL MEDIA will launch 10 new networks designed to provide advertisers with more targeted audiences and prime inventory during key dayparts. The nationwide networks will consolidate similar station formats within the network’s lineup based on consumer behavior while maximizing top market distribution and providing increased average ratings.
"This effort represents a fundamental change in how we target and allocate inventory, which will result in a greater return on investment for our advertisers," said CITADEL MEDIA Pres JOHN ROSSO. "We are realigning our network of affiliates into sales networks that are more responsive to the needs of client and agency requests. Our inventory will be matched with the lifestyle attributes of stations’ listeners as opposed to individual shows or products."
The new networks are CONTEMPORARY FM; CONTEMPORARY FM WEEKEND; FAMILY FM; BOOMER FM; BOOMER FM WEEKEND; NEWS & INFO; UPSCALE ADULT; ENTERTAINMENT WEEKEND; METRO LATINO; and NUESTRA FAMILIA.
"Our research coupled with direct feedback from our advertisers has led to the creation of a more efficient, transparent grouping of our networks, said SVP/Sales EDWIN RIVERA-SEARLES. "Now when advertisers come to market needing a Female 18-49 audience, we can deliver a more targeted offering yielding stronger results. Similarly, our Hispanic and News/Talk categories are far more refined with separate networks dedicated to serving specific needs."
The new nationwide networks will be in place beginning in the fourth quarter of CITADEL MEDIA’s current fiscal year.