25% Of Women Say Radio Doesn't Understand Them
Study Shows Dissatisfaction With Top 40 And AC
July 15, 2010 at 4:30 AM (PT)
Data to be released by ALAN BURNS AND ASSOCIATES TODAY (7/15) shows that one-quarter of all women who listen to Top 40 or AC radio say there’s no radio station in their market that sounds like it really understands them.
"And that," said CEO ALAN BURNS, "leads to erosion in radio usage. Two thirds of the women who say there’s no radio station that 'gets' them are listening to radio less as a result. Either their interests and values have changed, and radio hasn’t kept up -- or radio has changed in ways they don’t appreciate."
Two thirds of the women who say thereâ€™s no radio station that 'gets' them are listening to radio less as a result.
ALAN BURNS AND ASSOCIATES conducted the largest-ever study of female radio listeners and will unveil the results in a series of four webinars beginning this TODAY (7/15) presented by DMR. Over 2,000 female listeners to AC and Top 40 stations were interviewed regarding their attitudes toward and usage of radio, digital and social media, and their own personal priorities.
The first webinar will cover study headlines and industry-wide issues, and is scheduled for 2p (ET) TODAY. To register for any or all of the free webinars click here.
For more information, contact ALAN BURNS AND ASSOCIATES at (251) 980-7070.
[What do you think is the issue women have with radio? Has this study made you rethink what you're doing on your Top 40 or AC station? Share your thoughts below.]