Ready, Set, Conclave!
July 15, 2010 at 4:30 AM (PT)
Lots on the agenda TODAY (7/15) in MINNEAPOLIS, as THE 2010 CONCLAVE kicks into full swing. The 35th annual CONCLAVE LEARNING CONFERENCE: FREEWAY TO YOUR FUTURE begins day two at the DOUBLETREE PARK PLACE HOTEL/MINNEAPOLIS with the following agenda:
The 2010 Jacobs Media Summer School
8a -Airchecks 101: Whether you’re the PD who airchecks the staff or you’re a jock who perhaps isn’t getting objective evaluations, talent coach extraordinaire -- KEITH CUNNINGHAM -- presents the keys to effective airchecking and on-air evaluations. What are the best questions to ask and how can programmers and talent get the most out of challenging one another to strive for better on-air performance?
8:20a -Back to the Future -- Gaming the ARBITRON Diary: Many markets are years away from PPM and many others may always be measured with the diary methodology. Arbitron’s legendary research guru, DR. ED COHEN, will map out the keys to winning the diary game, as well as the changes that Arbitron has made in recent years to keep the diary viable.
8:40a -Beyond Music Scheduling: Music scheduling software has become ubiquitous in radio, but what are the key questions programmers should ask before sitting down to schedule today’s log or tomorrow’s special weekend? Analytics maven, RALPH CIPOLLA, discusses the big questions PDs should ask themselves that will make for more effective and strategic music scheduling.
9a -Brilliant at the Basics: At a time when everyone is talking about what radio can do to be more competitive in a digital world, guest lecturer, SAGA COMMUNICATIONS’ dean of programming, and last year’s ROCKWELL AWARD honoree, STEVE GOLDSTEIN, presents his now-famous prescription for how programmers can most effectively attack and solve everyday problems and challenges. Being "Brilliant at the Basics" doesn’t require big budgets or staffs, and these are lessons that every PD should know and adopt.
9:20a -Building Your Brand: Gone are the days when radio stations marketed personalities. So how do local DJs position and market themselves in order to help their stations and solidify their place in local communities. Jacobs Media’s Bill Jacobs lays out the key steps that every on-air personality should take to cement their relationships with audience, advertisers, and communities.
9:40a -CSI COLUMBIA: No one has spent more time dissecting PPM data than ARBITRON’s own GARY MARINCE. In this key session, GARY identifies how the DNA of PPM translates into actionable programming steps that work whether your market is measured with meters or diaries. GARY will dig deep into the analytics of MEDIA MONITORS to identify the keys that unlock PPM success. Joining GARY will be PHILLIPPE GENERALI/MEDIA MONITORS.
10a -Getting Social: The industry buzz is about social media, but many stations and personalities miss some key elements in maximizing their presence. JACOBS MEDIA’s KEITH CUNNINGHAM lays out the building blocks for setting the right tone, whether you’re utilizing FACEBOOK, MYSPACE, LINKEDIN, TWITTER, or email databases.
10:20a -Research for Dummies: There is no research budget, but the need to understand what the audience wants and needs has never been more important. FRED JACOBS lays out a 5-point plan for investigating audience perceptions for just the cost of pizza and soda that will effectively put you in touch with your audience. From Listeners Advisory Board groups to web surveys, this course presents a great plan that any station can implement.
10:40a -Customer Service: In an environment where the phones may not be answered efficiently, the need to welcome in new listeners and positively reinforce current station fans has never been greater. RALPH CIPOLLA breaks down some of the key steps that stations can do to get in touch with the audience, and be more competitive in a rapidly expanding entertainment marketplace.
11a -Selling Your Station: In this environment, ratings are often not enough to drive revenue. So what can programmers do to ensure that sales departments are maximizing ratings? JACOBS MEDIA sales professor, PAUL JACOBS, teaches that PDs and even jocks can take a proactive role in sales. This class breaks down the keys of making an effective sales call, and lays out the steps that talent and programmers can take to make a contribution to the bottom line.
11:20a -Theater of The Video Mind: Radio is no longer just for the ears. Smart stations are integrating video, webcams, and other digital visual tools to enhance the station and personality experience. JACOBS MEDIA’s KEITH CUNNINGHAM take a look at the actions stations can take to utilize video in a variety of ways and methods that will make shows more compelling and buzzworthy.
11:40a -The Media Hierarchy: JACOBS MEDIA’s annual Technology Surveys provide a road map for how stations can take advantage of key digital trends. In this last session, professor emeritus, FRED JACOBS, walks students through the findings that programmers can apply to their stations to best take advantage of where the trends are heading -- without breaking the budget.
1p -PROGRAMMING TRACK: MSG -Music Scheduling Greatness No matter what music software you use, you’ll pick up some great tip and tricks to help grow your station’s TSL by creating music logs that maximize your library's potential and make your time scheduling more effective. KEITH HILL/CEO THE UNCONSULTANT.
2p -MANAGEMENT TRACK: Big Brother Is Watching What new measurement technologies can show us about audience behavior. From identifying songs that affect station switching to providing an EKG on your radio station, new technologies are helping programmers gain greater insights about how listeners use radio. This technology dovetails with PPM implementation, but also applies to diary markets. PHILLIPE GENERALI/RCS-MSCORE, Moderator - WARREN KURTZMAN/President COO COLEMAN INSIGHTS.
3p -PROGRAMMING TRACK: Identity Theft For Fun & Profit There is nothing more important to a station than having a strong identity and brand equity. At this CONCLAVE session, steal ideas to help make your station stand out on the dial by creating imaging that helps improve your station’s recall and conveys the message of who you are! TERRY PHILLIPS/Creative Director CBS/DETROIT, DAVE SHAKES/CEO SHAKES RADIO, TONY GRAY/CEO GRAY COMMUNICATIONS, DARRIN MARSHALL/Creative Services Director-CLEAR CHANNEL/WASHINGTON, Moderator -- JOEL FOLGER/CEO FOLGER MEDIA
3p -TECHNOLOGY TRACK: The Crowdsourcerer’s Apprentice Is it just a game or a social movement? WIKIPEDIA is exploding and blogging has gone crazy -- are you part of the new crowd. The power of many is greater than the power of one -- and listeners want to play along. Crowd Sourcing is empowering listeners to take control of your radio station using the web and mobile devices. Can Crowd Sourcing increase your ratings in PPM or Diary? Do listeners really believe that they can ‘control’ the radio station or is it just a panacea? How do I drive new revenue by adding Crowd Sourcing to my radio station? DANIEL ANSTANDIG/VP MCVAY MEDIA, BROOKE WEST/JELLI VP Sales
4p -LIFE SKILLS TRACK: The OTHER 10 Commandments The Other 10 Commandments of Sales for Non-sales People. Believe it or not, we all sell for a living and the sooner you realize it, the sooner your job/role will get much easier. Even if you don’t -- sell spots, -- you’ll learn some great lessons to apply in your current position. You’ll also get a better understanding as to what salespeople do what they do, sales lingo and how to interpret it, and if you need a job, how to become a Jack/Jill of all trades. DANNO WOLKOFF PRESIDENT/CEO - ENVISION RADIO NETWORKS
The 2010 Promotion Summit
1p -PROMOTION SUMMIT: Client Intervention 101-Get The Buy and Save Your Soul Ratings generate sales -- and sales sometimes generates headaches. Join a positive session to supply value added opportunities that enhance your programming and meet the needs of your clients. Based in reality, this session will help your station make more money without selling out your programming ideals. DAVID MOORE OM, ENTERCOM/MADISON, JULES RILEY/Consultant FOLGER MEDIA.
2p -PROMOTION SUMMIT: Brain Blitz 2010/Slaying Cliché Promotions Don’t just listen; Contribute to the most vibrant session at the 2010 Conclave! This crowdsourced think-tank will assassinate the traditional promotion proposals and generate fresh ideas we could all use. Get here, speak up, and hang on - it’s going to be a wild ride! STEVE JONES/NEW CAP RADIO
3p -PROMOTION SUMMIT: COPS/Community Oriented Promotion Session Despite smaller staffs and fewer resources, great radio stations still respond when their community is in need. This session is designed to give you clear action steps to follow before and after the unthinkable happens in your town. From small fund drives to major service programs learn from those that have made a difference when it counted. BARRY JAMES PD WILV/CHICAGO, MARK ELLIOTT PD WIKY/EVANSVILLE, GREG RUNYAN PD KZIA/CEDAR RAPIDS
4p -PROMOTION SUMMIT: The Street Hacker’s Guide to the Universe If you think your street presence is a card table at the car dealership; we’d love to compete with you. Spend 60 minutes with the Sergeant of the Street Team to build a REAL street presence for your station in order to takeover your town. PAIGE NIENABER VP Funn & Games, CLIFTON MEDIA-CPR
5p -THE WELCOME GATHERING - The traditional Conclave ‘Meet & Greet’, a 35-year tradition.
For more info, visit www.theconclave.com.