Ford Edge Launches HD Marketing Push
July 15, 2010 at 10:43 AM (PT)
FORD has launched a marketing campaign for its 2011 EDGE highlighting the benefits of HD Radio Technology. The 2011 EDGE will hit dealerships in the fall and will offer the world's first automotive implementation of iTUNES Tagging in a factory-installed HD Radio receiver.
FORD will launch that with an 11-week radio advertising blitz, which features five 30-second spots that will run from JULY 13th through SEPTEMBER 26th across 600-plus stations in the top 100 U.S. broadcast markets; a dedicated Web page for the midsize crossover, which includes a section devoted to HD Radio Technology information; and a compelling video