Broadcast Affiliate Sales Bets On 'King's Poker'
July 16, 2010 at 11:08 AM (PT)
BROADCAST AFFILIATE SALES (BAS) has signed an exclusive sales representation agreement with King’s Poker, created by "Professor Poker" MICHAEL KING. KING has won numerous tournaments and is also the host/owner of two nationally syndicated radio programs.
"It is estimated that 23 million people in the U.S. play poker online or live on a regular basis, so I believe that radio should be able to reach this giant audience," BAS President MIKE TYLER said. "King’s Poker will allow radio stations to get new advertisers."
"I could not have chosen a better company to align with," King’s Poker creator MICHAEL KING said, "CHARLIE STRICKLAND helped start the first satellite radio network in the world and MIKE TYLER helped build two radio networks and is a past NAB Board member. I have a lot of confidence in BAS."