Atlanta Hawks Fly To 99X At 99.7FM
July 20, 2010 at 4:17 AM (PT)
CUMULUS Alternative WWWQ-HD-2 and W250BC (99X AT 97.9FM)/ATLANTA will serve as the new flagship station for ATLANTA HAWKS basketball while the HAWKS' former home, DICKEY BROADCASTING Sports WCNN-A (680 THE FAN), will continue as flagship for ATLANTA THRASHERS hockey. HAWKS voice STEVE HOLMAN will return to call the basketball action, with pre- and post-game shows and a weekly coach's show airing on 680 THE FAN. DAN KAMAL returns for his 11th season calling THRASHERS games. The deal also includes a partnership with JEZEBEL MAGAZINE and TUXEDO ROAD MAGAZINE.
"We've enjoyed a long-standing partnership with 680 THE FAN as our flagship radio station for the THRASHERS," said HAWKS and THRASHERS Chief Sales Officer and SVP/Sales and Marketing TRACY WHITE. "As a result of the success of that partnership, we are thrilled to have created a platform through which we can increase HAWKS exposure to fans within the greater metropolitan ATLANTA area and extend our reach to fans outside of the city."
CUMULUS Chairman/Pres./CEO LEW DICKEY said, "This partnership represents an exciting new chapter in our platform strategy to bring ATLANTA's best content assets to our listeners and advertisers. We are extremely pleased to announce this multi-year agreement with the HAWKS and THRASHERS, which will provide an unprecedented level of coverage designed to bring the fans closer to the teams than ever before."
"DICKEY BROADCASTING COMPANY is very excited about extending and growing our partnership with the HAWKS, THRASHERS and PHILIPS ARENA," said DAVID DICKEY, Pres. of DICKEY BROADCASTING COMPANY. "Serving as the official broadcast partner of both the HAWKS and THRASHERS will enable 680 THE FAN to continue to strengthen its position as the region's dominant sports station, and will allow us to deliver more team-oriented content to HAWKS and THRASHERS fans than ever before."