Media Audit Set To Measure Streaming/Downloaded Radio-TV Content
March 29, 2006 at 7:56 AM (PT)
THE MEDIA AUDIT continues its media campaign about its Smart Cell Phone technology, partnered with IPSOS, announcing that it will have the ability to measure streaming and download radio and TV content.
Today's release notes: "Regardless of whether media content is consumed via Smart Cell Phone or an IPod or other digital device, THE MEDIA AUDIT/IPSOS proposed electronic metering system will have the capability to measure these audiences.
"If a panel member is viewing or listening to content via a Smart Cell Phone, the viewing/listening will be measured by picking up an encoded (watermarked) signal. If the panel member is viewing or listening to content via some other device, such as an IPod, Bluetooth® technology will enable the Smart Cell Phone meter to detect the listening or viewing, even if the panel member is using headphones."