WVXX Perks Up Its Audience
July 27, 2010 at 4:21 AM (PT)
Coffee lovers in southeastern VIRGINIA have a new brew to enjoy thanks to a unique partnership between a radio station and one of the nation’s only grower-owned coffee companies. SELECTA BLEND, created by the region’s Spanish radio station, HINDLIN BROADCASTING WVXX (LA SELECTA 1050), and FIRST COLONY COFFEE AND TEA COMPANY is now available in area KROGER, FRESH WORLD, KROGER and TIENDA JESSY’s supermarkets.
"We appreciate everyone in our listening audience so much that we’d love to sit down and have a cup of coffee with each one," said WVXX GSM DAVE BOWLING. "That’s not practical, of course, but teaming with FIRST COLONY’s renowned coffee artisans to design and offer our own blend allows us to share a special experience with our listeners."