Arbitron Finds Issue With Watertown Diaries

Problems With Diaries

ARBITRON has learned that two FALL 2009 WATERTOWN NY Metro diaries were returned from a household whose participation in the survey was disclosed to a media-affiliated individual.

These diaries, which were in-tab for FALL 2009, should not be included in the In-tab sample. The SPRING 2010/FALL 2009 WATERTOWN, NY Radio Market Report, scheduled for release on AUGUST 4th, will be based on an In-Tab sample that excludes these diaries.

In addition, a revised FALL 2009/SPRING 2009 report that excludes these diaries will be released on AUGUST 4th, concurrent with the release of the SPRING 2010/FALL 2009 report.

Revised FALL 2009 MAXIMI$ER and Media Professional estimates, a revised FALL 2009/SPRING 2009 Summary Data Set, and revised FALL 2009/SPRING 2009 TAPSCAN data will also release on AUGUST 4th.

Audience estimates for COMMUNITY BROADCASTERS Top 40 WBDR (THE BORDER 106.7)may be substantially affected in particular demos and dayparts. Estimates for stations that received limited amounts of listening in the diaries may also be affected to a minor extent. In addition, estimates to stations that were not recorded in the deleted diaries may be slightly affected as a result of sample balancing and reprocessing procedures that accompany deletion of any diary from the sample.

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