ESPN Deportes Radio Coming To WWDB-A/Philadelphia
July 28, 2010 at 10:35 AM (PT)
BEASLEY Business-Talk WWDB-A/PHILADELPHIA is flipping to Spanish Sports using ESPN DEPORTES RADIO, effective MONDAY (8/2).
"We are thrilled to offer ESPN DEPORTES RADIO to PHILADELPHIA's large Hispanic sports audience," said ESPN RADIO Affiliate Sales Executive Director JIM ROBERTS. "This affiliate agreement with BEASLEY exemplifies the growth of our ESPN DEPORTES RADIO platform on the east coast and we are delighted to be working with BEASLEY, a leader in the PHILADELPHIA market."
BEASLEY PHILADELPHIA Market Manager NATALIE CONNER said, "The Hispanic community accounts for about 12% of PHILADELPHIA's population and the addition of ESPN DEPORTES RADIO at WWDB reflects our commitment to bringing listeners in the market the most relevant and entertaining programming. It is imperative for radio broadcasters to offer listeners formats that cater to their interests and the needs of the local community. By doing so, we build successful radio stations and great advertising platforms for sponsors."
"This is cause to celebrate for numerous reasons," said ESPN DEPORTES RADIO Sr. Dir. and GM OSCAR RAMOS. "Launching ESPN DEPORTES RADIO in PHILADELPHIA presents great opportunities for the ESPN DEPORTES RADIO brand, our advertising, and affiliate partners to further interact with Hispanic sports fans at a local level. This relationship with BEASLEY BROADCAST in PHILADELPHIA also represents a great step forward to reach our goal of making ESPN DEPORTES RADIO available to Hispanic sports fans nationwide."