Triton Digital Ramps Up Social Media Presence With Janrain Engage
July 29, 2010 at 4:15 AM (PT)
JANRAIN, INC. TRITON DIGITAL MEDIA will be integrating JANRAIN’s Engage service into their technology platform as well as becoming an authorized reseller of JANRAIN Engage. TRITON DIGITAL currently supports more than 6,000 radio station affiliates across the country.
As social media is becoming increasingly important to the radio sector, TRITON DIGITAL plans to integrate JANRAIN Engage’s authentication and social publishing capabilities into the Loyalty Program of its technology platform that also includes a CMS, ad serving, and e-commerce components.
"Our ability to quickly authenticate users and allow them to share activities and content from a client website back to their social graph has made Janrain Engage a natural fit for all types of media companies," said JANRAIN CEO BRIAN KISSEL. "Radio stations are no exception. People want to be able to share comments or events from a station’s website with their friends and our partnership with TRITON DIGITAL means we’re now enabling that for millions of listeners nationwide."