Alan Burns: AC Music Tastes Break at 40
July 29, 2010 at 4:15 AM (PT)
ALAN BURNS AND ASSOCIATES have released yet more data from the largest-ever study of female radio listeners, and CEO ALAN BURNS suggests that AC listeners under and over 40 years of age have significantly different music preferences.
"The over/under line in AC is now Age 40," said BURNS. "That’s the dividing line between listeners who prefer heritage AC artists and those who are into the newer artists. For AC women, the top artist with 30-39-year-olds is PINK; with 40-49s it’s THE EAGLES. LADY GAGA makes the top-five list for Hot AC fans, but with Mainstream P1s the most contemporary artist in the top five is CARRIE UNDERWOOD."
BURNS notes there are similar differences in music style preference and in new media behavior between the older and younger AC listeners.
BURNS AND ASSOCIATES interviewed over 2,000 female listeners to CHR and AC, and is releasing the results in a series of free webinars presented by DMR each of the next three THURSDAYS at 2p (ET). To register, click here.
For more information contact ALAN BURNS at firstname.lastname@example.org, or call (251) 980-7070.