Triton Digital Media Partners With Slacker Radio
August 2, 2010 at 7:10 AM (PT)
TRITON DIGITAL MEDIA has entered into a strategic partnership with SLACKER RADIO. TRITON will be representing SLACKER inventory to digital and traditional agencies, measuring SLACKER’s audience for both desktop and mobile listening, and handling ad insertion.
"We are focused on accelerating the growth and adoption of digital audio by creating dynamic opportunities for both traditional and new media clients. With an in-stream and mobile platform of more than 15 million registered users, Slacker further increases our digital sales footprint and brings highly compelling interactive opportunities to our advertiser and agency clients alike," said TRITON EVP BILL FREUND.
Additionally, SLACKER is also partnering with TRITON’s ANDO MEDIA GROUP for audience measurement through its Webcast Metrics platform as well as targeted ad insertion.
"SLACKER is one of the very best examples of taking a technology-forward approach to the streaming marketplace. Now that they’re on Webcast Metrics, agencies can benchmark their audience against the rest of the industry. We believe the results will garner considerable attention," said ANDO VP/Sales MARK ROSENTHAL. "And with their ability to deliver tightly targeted campaigns through our technology, they pick up the wherewithal to capitalize on that interest in a very efficient manner. We’re thrilled."
"TRITON's breadth and depth in the radio advertising industry is well known," said SLACKER SVP/Marketing JONATHAN SASSE. "Our relationship with TRITON will allow their clients to tap into the burgeoning personal internet radio market to reach millions of SLACKER listeners on the web and on the go with leading mobile devices or even in the home."