WFAN's Boomer And Carton To Add TV Simulcast On MSG Network
August 2, 2010 at 9:38 AM (PT)
CBS RADIO Sports WFAN-A/NEW YORK morning show "BOOMER AND CARTON" will begin simulcasting on cable's MSG NETWORK on SEPTEMBER 14th. The show, featuring CRAIG CARTON and former JETS and BENGALS quarterback BOOMER ESIASON, will air from a new ALLSTATE-branded studio at WFAN.
"BOOMER and CRAIG have quickly become an integral part of the sports media landscape in NEW YORK," said MSG NETWORKS EVP/GM DAN ROMAYNE. "They are opinionated, intelligent and passionate about NEW YORK sports, and we're excited to bring WFAN's 'BOOMER & CARTON' show to our viewers."
"BOOMER and CRAIG have established themselves as one of the top morning show teams in sports broadcasting, sharing their insight, influence and sense of humor with listeners from all over the tri-state area," said CBS RADIO NEW YORK SVP/Market Manager DON BOULOUKOS. "Their popular show has a large following among radio and online audiences. This natural brand extension to MSG will boost the visibility of WFAN and the BOOMER AND CARTON program with early morning television viewers. We are pleased to enter into this partnership with MSG who, like us, are pioneers in their industry built on the premise of bringing live, original content to a mass audience through a variety of media assets."
"Having the show simulcast from the new ALLSTATE studio provides a unique opportunity to share our passion for sports with the show's large fan base throughout the NEW YORK metro area," said ALLSTATE Chief Marketing Officer MARK LANEVE. "ALLSTATE is thrilled to be the presenting sponsor of the 'BOOMER AND CARTON' show and put their loyal listeners in 'Good Hands'."
"Over the years, I've enjoyed working for WFAN and MSG -- two sports giants in the industry," said ESIASON. "There couldn't be a better fit due to the long-standing history both entities have had with NY sports."
Added CARTON, "As a kid growing up in NEW ROCHELLE, there was nothing more amazing than going to KNICKS games at MADISON SQUARE GARDEN. Having the opportunity to partner with MSG now as an adult is just as amazing. BOOMER and I look forward to bringing our radio show to MSG NETWORK and allowing all of our listeners to watch what we do while they continue to listen to us on THE FAN."