WNRP Hits The Road... Literally
August 3, 2010 at 12:30 PM (PT)
ADX COMMUNICATIONS Talk WNRP-A (NEWSRADIO 1620)/PENSACOLA was faced with a problem MONDAY afternoon when a lightning strike left the station's studios unable to operate normally. Thinking quickly, afternoon host BRANDEN RATHERT gathered producer/sidekick JEFF KNOX, newsman JIM ROBERTS, and traffic reporter JAIMEE LEE into his SUV, sent an engineer to the transmitter with a COMREX unit, and proceeded to broadcast live from his vehicle, including a trip through the FAZOLI'S drive-thru and playing CDs in the car with discussion of the music. The team stayed on the air for two extra hours without calls, guests, or commercial breaks.
The station was restored to normal at 4:30a TUESDAY morning.