ACM Lifting Lives Announces New Web Series 'My Cause'
August 10, 2010 at 11:38 AM (PT)
ACM LIFTING LIVES announced TODAY (8/10) a new monthly web feature called “My Cause,” to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies.
ERIN SPAHN, Director of ACM LIFTING LIVES said: “Artists took time away from ACM AWARDS rehearsals this year to film short video messages about their favorite causes. Their passion for giving back was apparent from their desire to make these videos, and ACM LIFTING LIVES is honored to be able to help artists bring awareness and funding to these amazing causes. Stay tuned for a new theme and new artists each month online!”
At the ACM AWARDS last APRIL, ACM LIFTING LIVES converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charity. These videos can now be seen as part of the “My Cause” web feature on www.ACMLiftingLives.org, with new monthly features grouping artists and causes by theme.
The AUGUST theme is “Back to School,” dedicated to causes that assist children in need. Donations can be made to each charity using a donate link available with each video. LAURA BELL BUNDY for the KREATIVE KIDS FOUNDATION, JACK INGRAM for GROUNDED IN MUSIC, REBA McENTIRE for the OASIS CENTER, MONTGOMERY GENTRY for CAMP HORSIN’ AROUND and DARIUS RUCKER for PATTISON’S ACADEMY are featured.
To watch the videos and donate to these causes, visit www.ACMLiftingLives.org.