NAVTEQ Launches Mobile Marketing Platform
August 12, 2010 at 4:26 AM (PT)
NAVTEQ has unveiled its "Mobile Marketing Platform," a service that allows radio and TV broadcasters to cross-market program and advertising content to mobile phone users, extending advertising opportunities to the mobile channel, including creation and deployment of applications, mobile websites, opt-in SMS campaigns, and couponing.
"NAVTEQ uniquely lets broadcasters intelligently tap into the rich potential of mobile," said VP, Advertising CHRISTOPHER ROTHEY. "NAVTEQ's mobile marketing platform is the solution that General Managers have been looking to capitalize on the revenue potential of mobile."