Does PPM Affect Stop-Set Placement?
August 12, 2010 at 7:32 AM (PT)
MEDIA MONITORS has released the results of a study on the stop set times of PPM stations. The study was conducted on data from JULY, 2010 and JULY, 2009 and shows a migration of starting times of many surveyed stations.
Non-PPM stations still focus their commercial breaks at :20 and :50, whereas PPM stations have made the move to clustering their spots around the :15 and :45 quarter-hours.
MEDIA MONITORS Pres./CEO PHILIPPE GENERALI said, "Compared to last year, twice as many stations in PPM markets are playing spots at :15. The first quarter hour however remains a traditional 'sacred cow' where hardly any music station wants to be caught in a commercial break."
[Have you made similar changes to your station's stop sets since the introduction of PPM to your market? Comment below, please!]