A Portable People Meter Panelist Spills Some Inside Info
August 13, 2010 at 4:29 AM (PT)
ARBITRON closely guards the details of how they choose PORTABLE PEOPLE METER participants, and is even more secretive about their compensation -- but BEN FONG TORRES has shined a light on some previously unknown info in a report in THE SAN FRANCISCO CHRONICLE.
In the story, FONG-TORRES interviews "'ANGELLA SPRAUVE,' as she's asked to be identified to protect her privacy." The woman "is a product development manager in the cosmetics industry in SAN FRANCISCO. She was between jobs a year ago when she was approached by ARBITRON."
There's a base of $45 a month, and bonuses, like $100 twice a year. And you're entered in contests for gift cards from Amazon or Visa.
"I don't know how they found me," she said, "but they called and asked some general questions: age, ethnic background, income. They said they'd had difficulty finding people in this area in my age range." SPRAUVE is 32.
So what inside info did this PPM participant spill?
"They offer incentives," she told THE CHRONICLE, "by paying you based on points you earn for wearing the meter. There's a base of $45 a month, and bonuses, like $100 twice a year. And you're entered in contests for gift cards from AMAZON or VISA. It's not a lot; it's just a little extra."
SPRAUVE told FONG-TORRES, "the PPM impressed some of her friends. 'They thought it was fun; everyone I knew wanted to get on the panel.'"