Universal Videos Will Air On MTV Video Awards
August 16, 2010 at 4:26 AM (PT)
As reported by ALL ACCESS FRIDAY (NET NEWS 8/13), MTV.COM recently lost its rights to stream videos from UNIVERSAL artists when their deal expired in JULY. CRAINS NEW YORK reports, "the two companies couldn't agree on digital-advertising terms. But according to MTV, UNIVERSAL has provisionally allowed the website to publish its artists' videos strictly for the purpose of THE VIDEO MUSIC AWARDS, to be held in LOS ANGELES on SEPTEMBER 21st."
"They did grant us digital rights," MTV NETWORKS SVP JEANNIE KEDAS said. "[I] think they recognize the value of MTV's VMA's for their artists."
That's good news for many UMG artists, who are up for awards.
UMG declined comment, "but a label executive previously told AD AGE that they are seeking standard syndication terms. MTV said the label was looking for onerous terms. To renew rights, MTV must negotiate with VEVO, a joint venture between UNIVERSAL MUSIC GROUP and SONY MUSIC GROUP that was created last year to distribute and sell ads against music videos online."