New Installment Of 'CMA Industry InSite' Series Now Available To CMA Members
August 16, 2010 at 10:09 AM (PT)
The CMA (COUNTRY MUSIC ASSOCIATION) has released the 16th episode of their online educational series, “CMA INDUSTRY INSITE,” which was posted TODAY (8/16) at http://my.cmaworld.com. This installment is called “Marketing Makes The Music Go ‘Round,” which focuses on the importance of marketing and advertising in getting music into the marketplace.
It features interviews with former SONY MUSIC NASHVILLE VP/Marketing TOM BALDRICA, UNIVERSAL MUSIC GROUP/NASHVILLE VP/Marketing TOM LORD, CAPITOL/NASHVILLE SVP/Marketing CINDY MABE and WARNER MUSIC NASHVILLE SVP/Brand Management & Sales PETER STRICKLAND.
New episodes of “CMA INDUSTRY INSITE” are posted on the CMA member website every third MONDAY of the month. Non-members can view the first seven episodes on CMA’s consumer website, www.cmaworld.com. The eighth installment, “Publicity – The Portal To The People,” will be posted for non-members TODAY (8/16).