KGOL-A/Houston Adds ESPN Deportes Radio
August 16, 2010 at 3:03 PM (PT)
ENTRAVISION brokered Asian KGOL-A (ASIA 1)/HOUSTON has flipped to Spanish Sports using ESPN DEPORTES RADIO through TEXAS RADIO HOLDINGS.
"The new KGOL AM 1180 in HOUSTON is a great achievement for our ESPN DEPORTES RADIO platform," said Executive Director, ESPN Radio Affiliate Sales JIM ROBERTS. "HOUSTON is one of our top markets, where Hispanics comprise more than 32% of the city's population. We are thrilled to become their destination for the best world class play by play content and the latest sports news & information in Spanish-language."
"This agreement reinforces our commitment to continued growth of ESPN DEPORTES RADIO among the top Hispanic markets across the country." said the network's GM OSCAR RAMOS. "With HOUSTON's expansion, ESPN DEPORTES RADIO now reaches 9 of the top 15 Hispanic markets in the country, offering great opportunities for advertisers and affiliate partners."
"At TEXAS RADIO HOLDINGS, we are very excited to bring the first Spanish-language sports radio network to HOUSTON," said ESPN DEPORTES RADIO HOUSTON GM RICK CRUZ-AEDO. "This launch offers our local community the latest in sports news and information, and provides advertisers and marketers a unique opportunity to reach local Hispanics sports fans."