Social Networking Sites Expected To See Ad Sales Rise
August 17, 2010 at 7:10 AM (PT)
FACEBOOK and other social-networking websites will see advertising sales rise 29% next year as marketers become increasingly drawn to their audiences, according to an estimate from EMARKETER INC, reports BLOOMBERG NEWS.
NEW YORK DIGITAL ADVERTISING RESEARCH FIRM Sr. Analyst DEBRA AHO WILLIAMSON told BLOOMBERG "ad spending on social sites will grow to $4.26 billion from an estimated $3.3 billion this year. They are looking at FACEBOOK’s 500 million active users worldwide, and they’re saying, 'I need to be there, that’s a heck of a lot of people.'"
EMARKETER predicts FACEBOOK will garner $1.76 billion in ad sales, giving it 41% of the market. That’s up from about 39% this year.