Media Monitors: BP Focuses Radio Ads In Florida
August 18, 2010 at 4:25 AM (PT)
MEDIA MONITORS has released the latest BP ad counts for Radio, TV and Cable for the week of AUGUST 10th-16th.
In light of the announcement by FLORIDA Governor CHARLIE CRIST, who said his state needs to spend $35 million on an emergency advertising blitz to calm tourists, it looks like BP has taken notice and ploughed some more money into media.
Overall, radio ads increased from 2,063 to 10,684 last week. TV ads were flat from 2,583 spots to 2,584, while Cable increased to 5,090 from 4,689 commercials the previous week.
The top-25 markets where BP ran radio were:
# Of Spots
TAMPA-ST. PETERSBURG 449
FT. MYERS-NAPLES 322
WASHINGTON, DC 257
WEST PALM BEACH 243
PORTLAND, OR 210
ST. LOUIS 148
Clearly, BP is advertising a lot in the state of FLORIDA on radio. On the TV side, WASHINGTON, D.C. seems to be the #1 target.