Taylor Swift Debuts Video On CMT, MTV, VH1 And MTV International
August 18, 2010 at 9:34 AM (PT)
Sister networks CMT, MTV, VH1 and MTV INTERNATIONAL, which reach more than 160 countries around the world, will team up to present the global premiere of BIG MACHINE star TAYLOR SWIFT’s new video “Mine” on FRIDAY, AUGUST 27th. The video will touch all of the MTV MUSIC GROUP channels and websites in an event featuring simultaneous online premieres and heavy on-air promotion, including a half-hour special to air across CMT, MTV and VH1.
CMT.com, MTV.com and VH1.com, along with MTV INTERNATIONAL sites, will present “Mine” in an exclusive online premiere beginning at 8:30p (ET). MTV will debut the video on-air during its primetime lineup FRIDAY, AUGUST 27th at 9p (ET), while VH1 will air it on the VH1 TOP 20 VIDEO COUNTDOWN on SATURDAY, AUGUST 28th at 9a (ET).
Prior to its online premiere, CMT and CMT.com will premiere the video first as part of a half-hour live special, which airs FRIDAY, AUGUST 27th from 8-8:30p (ET). MTV will re-telecast the special SATURDAY, AUGUST 28th at 10a (ET), while VH1 is set to air it SATURDAY, AUGUST 28th at 4p (ET).
SWIFT will introduce the video before a live audience in CMT PREMIERES TAYLOR SWIFT “MINE” as she returns to the towns of KENNEBUNK and KENNEBUNKPORT, ME where the video was filmed with co-star TOBY HEMINGWAY.
For more on TAYLOR SWIFT, check out www.taylorswift.com.