Burger King Drops Hispanic, Urban Ad Agencies
August 19, 2010 at 5:07 AM (PT)
BURGER KING has made a move to consolidate its major advertising assignments, and cut several agencies, reports THE AUSTIN BUSINESS JOURNAL, "including LATINWORKS, which created creative campaigns aimed at Hispanics for the burger chain. BURGER KING also ended its relationship with UNIWORLD GROUP in BROOKLYN, NY, which handled its African-American marketing."
BURGER KING was quick to say the move wasn't aimed at ethnic agencies, but rather, "that the company wants to give a consistent message to all of its consumers regardless of ethnicity, rather than take a 'segmented approach.' BK executive LEO LEON told the NEW YORK TIMES.
"As some relationships go ... this was a great one. We learned a lot, we grew as an agency and we are a better agency today as a result of our relationship with BURGER KING. We had some really solid creative campaigns and we sold a lot of burgers," LATINWORKS CEO/Managing Partner MANNY FLORES said. "Clients owe it to themselves to make whatever decisions they must make in these unprecedented economic times. While we are disappointed, we wish them the very best in this new undertaking of agency consolidation."