Big Machine Partners With Moontoast For Future Releases
August 20, 2010 at 7:33 AM (PT)
BIG MACHINE RECORDS has partnered with social platform MOONTOAST to provide a direct-to-fan Embedded Store featuring music, videos and more from artists on the BIG MACHINE and VALORY MUSIC CO. rosters. The Embedded Store launched YESTERDAY (8/19) on www.SpeakNow13.com with BIG MACHINE’s presale of TAYLOR SWIFT’s third album, “Speak Now,” which will be released OCTOBER 25th.
STEEL MAGNOLIA, REBA McENTIRE and RASCAL FLATTS will also be using the Embedded Store for their album releases in the coming months.
BIG MACHINE VP/Sales, Marketing & Interactive KELLY RICH said: "We look forward to a long and successful partnership with MOONTOAST. Their passion and innovative Social Commerce Platform were the main reasons for choosing them."
MOONTOAST co-founder and CTO MARCUS WHITNEY added: "MOONTOAST is extremely proud of our partnership with BIG MACHINE RECORDS. We have created a Social Commerce Platform that helps brands engage their customers and we look forward to delivering a greatly enhanced experience to the fans. After nearly a year in development, our platform is ready and has proven to be the right direct-to-fan distribution vehicle for the ground-breaking record label, BIG MACHINE RECORDS."