Arbitron Recalls Nashville Spring 2010 Report
August 23, 2010 at 7:09 AM (PT)
ARBITRON sent a letter this morning to NASHVILLE subscribers, informing them of problems with four diaries returned from a household that had contact with two CROMWELL stations. ARBITRON wrote:
To: Subscribers to the Spring 2010 Nashville Radio Market Report
ARBITRON has learned that four SPRING 2010 NASHVILLE Metro diaries were returned from a household whose participation in the survey was disclosed to persons in the media. These diaries, which were In-Tab for SPRING 2010, should not be included in the In-Tab sample.
A revised SPRING 2010 Nashville Radio Market Report, scheduled for release on THURSDAY, AUGUST 26th, will be based on an In-Tab sample that excludes these diaries.
Revised SPRING 2010 Maximi$er, Media Professional, TAPSCAN, and quarterly Arbitrends estimates will be released on AUGUST 26th. A revised SPRING 2010 Summary Data Set will also be released to all original recipients on AUGUST 26th.
Audience estimates for CROMWELL Active Rock WBUZ and Top 40 WPRT may be substantially affected in particular demos and dayparts. Estimates for other stations may be slightly affected as a result of sample balancing and reprocessing procedures that accompany deletion of any diary from the sample.
Questions may be directed to your ARBITRON representative.