Sinclair Broadcast Group To Air The Country Network
August 23, 2010 at 8:21 AM (PT)
SINCLAIR BROADCAST GROUP and The COUNTRY NETWORK (TCN), a Country music video network located in NASHVILLE, have entered into an agreement to launch TCN on the broadcast digital tier in most of SINCLAIR’s markets. Currently SINCLAIR is in 35 markets with 58 stations, covering 22% of the U.S. television households.
“Existing Country music networks have all but abandoned the pure music video format,” said WARREN HANSEN founder and CEO of TCN. “Although The COUNTRY NETWORK’s agreement with SINCLAIR is our first with a major broadcast company, several additional agreements are in the works, and we expect to announce them shortly.”
SINCLAIR EVP/Chief Financial Officer DAVID AMY said: "We are excited to help launch TCN. We believe their program offering aligns perfectly with our audience demographics and our local market footprint. Their genre of music and program format should have broad appeal to our local viewers. We are pleased to expand our digital tier by airing The COUNTRY NETWORK."