Borrell Forecasts 14% Growth In Online Ad Spending
August 25, 2010 at 4:59 AM (PT)
Online ads are expected to outpace overall ad spending, says a new BORRELL ASSOCIATES forecast released TODAY (8/25). The report sees growth of 14% next year to $51.9 billion. In contrast, the overall ad market is expected to increase less than 5% to $238.6 billion.
Local online advertising is expected to be the fastest growing segment of interactive advertising -- particularly when it's involved with social networking. Local online is forecast to grow nearly 18% from $13.7 billion to $16.1 billion.
BORRELL forcasts national and local advertisers will use targeted display, driving that segment up 60%t to $10.9 billion. E-mail advertising will experience moderate strong growth, and advertising in video streams will also continue to grow, up more than 60%.