ESPN Deportes Radio Returns To Atlanta On WWWE-A
August 25, 2010 at 9:19 AM (PT)
BEASLEY BROADCAST GROUP is flipping Regional Mexican-Religion WWWE-A (RADIO FIESTA MEXICANA)/ATLANTA to Spanish Sports using ESPN DEPORTES RADIO on MONDAY (8/30).
BEASLEY ATLANTA VP/Market Manager CHRIS EDMONDS said, "In response to their feverish passion for sports, we aim to engage local ATLANTA Hispanic sports enthusiasts by airing community sports shows in addition to the tremendous variety of national and international sports offered through ESPN DEPORTES."
"This is yet another step forward in our effort to make ESPN DEPORTES RADIO available in the top U.S. Hispanic markets," said network GM OSCAR RAMOS. "We are very excited to offer our top-tier sports programming mix to the emerging Hispanic community in ATLANTA, as well as new opportunities for advertisers and marketers to reach the local sports fans."
BEASLEY EVP/Operations BRIAN BEASLEY added, "ATLANTA represents the second major market in which BEASLEY BROADCAST has committed to Hispanic programming in the last 30 days. We strive to bring all of our listeners relevant and entertaining programming in each market in which BEASLEY operates radio stations. Recognizing that the Hispanic population is the fastest-growing segment of the UNITED STATES' population, we believe that it is important to address their specific listening preferences and are pleased to be associated with ESPN DEPORTES in the ATLANTA market."
"ESPN DEPORTES RADIO is happy to re-enter the ATLANTA market," said network Exec. Dir./Affiliate Sales JIM ROBERTS. "We are equally thrilled to once again enter into partnership with BEASLEY BROADCAST, who in addition to ATLANTA launched ESPN DEPORTES RADIO earlier this month in PHILADELPHIA."