Sirius' Hardcore Sports Radio Now theScore Satellite Radio
August 31, 2010 at 12:50 PM (PT)
CANADA's SCORE MEDIA INC. has rebranded its HARDCORE SPORTS RADIO channel on SIRIUS SATELLITE RADIO as THESCORE SATELLITE RADIO, renaming the channel with the name of the company's Canadian cable sports channel THESCORE. The channel is available in CANADA and the U.S. on SIRIUS channel 98.
EVP/COO BENJIE LEVY said, "As a media company that's grown from a single television network 13 years ago to a multimedia organization with four successful media properties, we see this rebrand as an opportunity to better align our radio network with our growing international brand."
"We're excited for the re-launch of THESCORE SATELLITE RADIO on SIRIUS and aligning the channel under the SCORE MEDIA brand," said SIRIUS CANADA VP, Operations JOHN LEWIS. "THESCORE has been part of SIRIUS CANADA's sports lineup for several years and listeners across CANADA and beyond have formed a strong connection to the channel."
"In aligning even more closely with THESCORE's other properties, we expect our listenership to grow as we create an even stronger connection to a broader audience," added PD MIKE GENTILE. "We're proud of our accomplishments to date and with a host of new programming, we'll be offering our audience the best content THESCORE has to offer."
New programming includes the expansion of the weekly "TIM AND SID: UNCUT" with TIM MICALIEF and SID SEIXEIRO to a daily 4-5p (ET) slot; a daily NBA show, "THE BASKETBALL JONES," 3-3:30p; "24hrs IN 30mins" with MICALIEF and CAM "RED HEAT" STEWART recapping the previous 24 hours in sports (3:30-4p); and the expansion of the weekly soccer show "THE FOOTY SHOW" to a noon-1p daily slot, hosted by JAMES SHARMAN, BRENDAN DUNLOP, and KRISTIAN JACK. Returning are BOMANI JONES' "THE MORNING JONES" live from NORTH CAROLINA 7-10a weekdays, and the weekly "HE HARDCORE HOOPS SHOW" with CABRAL RICHARDS on THURSDAYS.