Uttering 'The Dirty Little Word' In Times Square
September 1, 2010 at 8:09 AM (PT)
The NEW YORK Radio Market is breaking conventional rules to showcase the unconventional and too often undervalued influence of Radio in today’s marketing universe during Advertising Week in NEW YORK CITY. The exclusive "Rated R" event in TIMES SQUARE features unconventional personalities from keynote & brand pioneer SIR RICHARD BRANSON, the nationally syndicated DENNIS MILLER, to groundbreaking brand specialists and compelling interviews like HOT 97’s Latin diva ANGIE MARTINEZ who will get the audience up close and personal with recording artist, MARY J BLIGE.
Rated R has been created to demonstrate why "Radio" is not a dirty little word and to educate marketers on all of the assets radio encompasses today beyond the stereo speakers. "The landscape continues to change. All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital," said NYMRAD Exec. Dir. DEBORAH BEAGAN. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets -- in many cases, right down to carrying audiences to retail locations and moving the needle.
NYMRAD Chair ALEXANDRA CAMERON added, "An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit."
Produced by THE NEW YORK MARKET RADIO ASSOCIATION (NYMRAD) as part of Advertising week 2010, "Rated R" takes place SEPTEMBER 28th at the BEST BUY THEATRE in TIMES SQUARE. Tickets are available to brand executives for $199 and available at www.dirtylittleword.com.