SparkNet, Dial Global Develop New Jack FM 'Custom' Product
September 9, 2010 at 6:34 AM (PT)
SPARKNET COMMUNICATIONS and DIAL GLOBAL are launching a "JACK Custom" product platform utilizing the DIAL GLOBAL StorQ local delivery technology.
JACK Custom features 24-hour JACK-branded programming in a patented delivery system (StorQ) that allows the elements of localization and customization for every affiliate and market. JACK Custom gives stations control over their content and features seamless programming continuity with imaging, advertising and localized music choices.
SPARKNET Co-Pres. GARRY WALL said, "JACK Custom programming provides a great ratings and revenue solution for even the largest markets and as such represents a major innovation in network programming. After a year in development with our DIAL GLOBAL partners, it is ready to perform."
DIAL GLOBAL Programming Pres./CEO KIRK STIRLAND added, "Our STORQ platform is really perfect for a format like JACK FM, providing clock and inventory flexibility, along with specific music mixes for competitive radio markets."