Radio Responds As Bay Area Fire Rages
September 10, 2010 at 4:31 PM (PT)
The fire raging in the BAY AREA, which has killed four and turned at least 53 homes into ashes, has put area radio stations on high alert -- and in at least one case, has literally hit very close to home. Firefighters finally contained the huge gas-fueled blaze in the afternoon. CNN reports cadaver dogs were still scouring the smoldering scene FRIDAY for more people feared dead.
"It looks like a moonscape in some areas," said SAN BRUNO Fire Chief DENNIS HAAG, visibly shaken at a FRIDAY news conference.
CALIFORNIA Lt. Gov. ABEL MALDONADO told CNN he was shocked by the "horrible tragedy." He declared a state of emergency in SAN MATEO COUNTY. "It looks like a bomb went off, " he said. "I saw debris everywhere. It was a huge explosion."
KGO and KCBS covered wall-to-wall. KGO had regular shows covering the fire with reporters on the scene and will take coverage up to 10a TODAY before trying other topics. KCBS is all-news so they're doing the usual full coverage.
At CBS RADIO, Alternative KITS (LIVE 105), Hot AC KLLC (ALICE @ 97.3), and Top 40 KMVQ (MOVIN 99.7) are airing updates from sister News KCBS-A. VP/Programming MICHAEL MARTIN said, "We're doing reports and updates from KCBS reporters who are right there on the scene. There's a lot of info on our websites from what to donate, where to donate, locating possible missing people, school closures, etc. We have two different money contests in the building (ALICE and MOVIN) and have decided today to continue the promotions, but we are matching every amount given away with a donation to RED CROSS in the winner's name.
"We are also working on making ALICE’S NOW & ZEN free concert a donation point, as well as doing some cool stuff at the upcoming RAIDERS home game, since LIVE 105 is the RAIDERS official station."
CLEAR CHANNEL stations are coordinating their efforts with the Red Cross -- and are dealing with a personal incident. CC/SAN FRANCISCO OM DON PARKER told ALL ACCESS that KISQ PD RICCI FILIAR had to evacuate his apartment as the flames were close. "He (FILIAR) still doesn't know for sure that his apartment is okay, but we're pretty sure it is since it seems only houses destroyed, at this point," PARKER said.
CLEAR CHANNEL Hot AC KIOI (STAR 101)'s DON BLEU & TRISH MORNING SHOW have been airing listener call-ins and providing increased news updates both on-air and online at WWW.1013.COM. In addition, STAR 101 is currently working on a blood drives and fund-raising efforts to be announced soon.
STAR 101 PD ANDREW JEFFRIES tells ALL ACCESS, "We've been on this since the news started to break YESTERDAY. The incident has impacted everyone in the area, not as severely as those in the immediate vicinity, but our friends and family all know someone in the area. I know of three families that have lost possessions or homes in the area. Luckily they have all escaped with their families intact."
ENTERCOM Country KBWF (The WOLF)/SAN FRANCISCO PD MIKE KRINIK said, "Basically, we are referring people to the WOLF website (www.957thewolf.com) where they can donate to the RED CROSS. As far as on-the-air information, we are doing updates when we have new information. The explosion was horrible and the only silver lining is that it was in a small area and not the whole city. Thankfully none of our staff people were affected.”
ENTERCOM AC KOIT PD BILL CONWAY tells ALL ACCESS, "Today has been all about publicizing how people can help to those in need and where those needing assistance should go. We will continue to monitor the situation for our listeners through the weekend and in the coming week."