WYSK-A Goes Sports As 'The Game'
September 13, 2010 at 2:57 PM (PT)
The FREE LANCE-STAR (STAR RADIO GROUP) flips Spanish Full-Service WYSK-A/FREDERICKSBURG, VA to Sports as 1350 AM, THE GAME. The station is using ESPN RADIO and PREMIERE's JIM ROME, plus WESTWOOD ONE football coverage.
GM JOHN MOEN said, "People in FREDERICKSBURG are passionate about sports, and there isn't a sports brand as powerful as ESPN, so we're filling a need with the absolute best product available."
OM PAUL JOHNSON said, "We have the availability to add lots of local elements including high school sports and REDSKINS coverage, partnering with some of the top-notch journalists at THE FREE LANCE-STAR newspaper."
PD JUSTIN BRYANT added, "I'm excited to be part of this great station! Now please excuse me ... I have to finish reviewing my fantasy football lineup for tonight! I'm trailing WYSP PHILLY PD JEFF SOTTOLANO by 67 points heading into tonight's games!"