Arbitron Extends Deal With Entercom
September 14, 2010 at 5:18 AM (PT)
ARBITRON has signed subsidiaries of ENTERCOM COMMUNICATIONS to a multi-year, multi-market contract for ARBITRON's PORTABLE PEOPLE METER and Diary radio ratings -- extending their use of ARBITRON's services in all of their radio markets.
"ARBITRON looks forward to continuing our long and productive relationship with ENTERCOM," said ARBITRON EVP/Chief Sales and Marketing Officer CAROL HANLEY. "ARBITRON is proud to provide the quality PPM and Diary audience measurement data that helps ENTERCOM facilitate its buy-sell process across all of their radio markets and helps grow its business."