NAB Commissions Survey About Radio In Cell Phones
September 14, 2010 at 6:02 AM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS has issued a statement "applauding the results of a new nationwide poll conducted by HARRIS INTERACTIVE, which show that a sizeable majority of American cell phone users would like the ability to listen to their favorite local radio stations through a built-in radio receiver on their mobile phone."
The survey, conducted as part of an online nationwide survey of 2,587 adults representing the U.S. general adult population, was conducted by HARRIS INTERACTIVE and commissioned by NAB.
"TODAY's survey results demonstrate convincingly that there is significant demand for radio-capable cell phones in the U.S.," said NAB EVP/Communications DENNIS WHARTON. "Unfortunately, most U.S. mobile phone users have been denied over-the-air access to their favorite free and local stations. With much of the U.S. cell phone market built upon exclusive contracts between carriers and manufacturers, most consumers are left paying for fee-based data-intensive streaming apps with no free, broadcast alternative."