Jacobs Media And SBR Custom Channels Unite For Christmas
September 15, 2010 at 9:15 AM (PT)
Radio consultants JACOBS MEDIA and SBR CREATIVE MEDIA have joined forces in the spirit of the holidays to bring streaming CHRISTMAS music channels to radio listeners via radio websites and APPLE mobile devices. While both firms continue to advise radio stations on all aspects of programming, promotion and marketing, this joint project between the two companies shows how the radio industry is evolving into the digital space to go where the listeners are -- online and mobile.
CUSTOM CHANNELS, a division of SBR CREATIVE MEDIA, has for many years produced customized HOLIDAY MUSIC CHANNELS for radio station websites in every format. This year, CUSTOM CHANNELS is offering radio stations the opportunity to go mobile using a custom-designed app from jacAPPs, a division of JACOBS MEDIA. The HOLIDAY APP is available for iPHONE, iPOD Touch and iPAD and will be available in the iTUNES Store.
"Radio stations have stepped up, and many now have their main brand well-positioned on mobile devices," said PAUL JACOBS of JACOBS MEDIA/jacAPPS. "But there’s an even bigger opportunity for targeted microAPPS -- mobile apps targeted at a specific life group or audience segment, and is there a bigger opportunity than CHRISTMAS during the last two months of the year? If your station is well-positioned for CHRISTMAS music, this is the next logical step -- and these apps are perfect for sponsorships."
JOHN BRADLEY of CUSTOM CHANNELS said, "The number of people streaming just continues to increase, especially at-work streaming. So with sales departments ready to tap into digital dollars this year, HOLIDAY MUSIC CHANNELS on radio websites and on iPhones and iPads really make sense."
Each station can pick their music selection online from CUSTOM CHANNELS’ library. All imaging and commercials from the radio station make each channel locally branded and unique. CUSTOM CHANNELS covers all streaming and music licensing fees.
For information visit CustomChannels.net/Christmas.php.