Triton Digital Media Extends Social Media Toolset With Cellspin Partnership
September 15, 2010 at 12:35 PM (PT)
TRITON DIGITAL and CELLSPIN have entered into a sales and marketing partnership today. CELLSPIN’s new real-time "Social Media Hub" product will be added to the suite of TRITON Social tools and services.
"The ability we give our customers to embed a robust, seamless social networking experience into their own websites, enabling them to make their website the center of their social graph -- and successfully monetize their social network, is a capability that all media companies have been searching for," said CELLSPIN CEO BOBBY SINGH. "Radio stations have wanted an easy, intuitive way to both aggregate and disseminate their social media content, in real-time, to and from a station’s website for the benefit of their fans and listeners. Our partnership with TRITON DIGITAL will give radio stations the ability to do all of this quickly and easily."
"TRITON has committed substantial resources to bring social media to radio and to bring radio to social media," said TRITON COO MIKE AGOVINO. "Our partnership with CELLSPIN and their groundbreaking social media hub is another important piece of the comprehensive social media solution that TRITON continues to develop for radio."