NAB Buys Politico Ad To Push For Radio In Cell Phones
September 16, 2010 at 6:38 AM (PT)
The NAB continues to press for radio to be included in mobile devices, with the latest salvo an ad in the WASHINGTON, D.C. political paper POLITICO.
Showing a picture of a building collapse from last year's D.C. ice storm, with a headline, "When disaster strikes, radio is always on and always there. Why isn’t it on your cell phone?"
The text under reads:
Earlier this year, Washington was paralyzed by a fierce snow and ice storm. Many residents were without power, telephone and Internet service.
But radio was there.
Families lucky enough to own battery-powered radios had one of the only sources of information during the days when the entire city was incapacitated.
But if every cell phone had been equipped with a radio receiver, it would have been a different story.
Cell phones can be made "radio ready" with equipment that costs less than a dollar and weighs less than a tic tac.
Radio’s ability to stay "on air" even in times of extreme crisis make it the perfect complement to cell phones.
Let’s keep America safe: ensure your cell phone is radio ready!
Radio. Always on. Always there.
On TUESDAY (NET NEWS 9/14) The NATIONAL ASSOCIATION OF BROADCASTERS issued a statement "applauding the results of a new nationwide poll conducted by HARRIS INTERACTIVE, which show that a sizeable majority of American cell phone users would like the ability to listen to their favorite local radio stations through a built-in radio receiver on their mobile phone."