RADAR Detects More Radio Listeners
September 20, 2010 at 11:46 AM (PT)
ARBITRON's SEPTEMBER 2010 RADAR (Radio’s All Dimension Audience Research) ratings found that nearly 190 million Persons 12+ heard one or more network radio commercials in an average week of the survey period. The ratings cover the period JUNE 25th, 2009 through JUNE 23rd, 2010.
The RADAR 106 survey period saw an increase in the number of people reached by network radio from one year ago during the RADAR 102 period for key buying and selling demographic groups. Among the prime audience demographics sought by advertisers, the commercials aired on the 53 radio networks reached:
73.8% of Persons 12+
74.2% of Persons 18+
73.5% of Persons 35+
76.5% of Persons 18-49
76.9% of Persons 25-54
Ratings for Persons 18-49 and 25-54 can be seen on its website.