Journal Tabs PIR's Dat-e-Base
September 22, 2010 at 11:15 AM (PT)
JOURNAL BROADCAST GROUP has chosen PRESSLAFF INTERACTIVE REVENUE's Dat-e-Base as its e-mail marketing platform for use across all its radio and TV web properties.
"We have successfully worked with PRESSLAFF INTERACTIVE Revenue in several markets and knew we needed a solution across our company; PIR was the logical choice," JOURNAL BROADCAST GROUP VP/Marketing, Programming and Interactive Media JIM THOMAS said. "We knew we wanted not only a sophisticated platform, but also a true partner in the development of our database marketing strategy. The established track record, proven support, ideas and revenue opportunities that the Presslaff team bring are a perfect fit to help us grow our databases and most importantly our revenue."
"JOURNAL BROADCAST GROUP has very smart people who have a comprehensive digital strategy and a real commitment to building the relationships that benefit their listeners/viewers, as well as their advertisers," PRESSLAFF INTERACTIVE Pres. RUTH PRESSLAFF said. "We appreciate the focus they're bringing to database marketing and that they chose us to help them realize the ratings and revenue potential in their databases."