Clear Channel Radio, Subway Hold Contest For Goo Goo Dolls Opening Slot
September 22, 2010 at 3:30 PM (PT)
CLEAR CHANNEL RADIO and SUBWAY are teaming up for a new, nationwide campaign and competition, SUBWAY FRESH ARTISTSÔ, which will give one talented unsigned music artist/band the chance to open for the GOO GOO DOLLS at an upcoming concert.
Last week, artists were invited to submit new compositions of "wake up" songs on SUBWAY brand’s consumer-facing digital platforms. The public has the opportunity to vote for their favorite band via the iheartradio.com network, CLEAR CHANNEL RADIO websites and OURSTAGE.COM. Artist and consumer response has been enthusiastic, as 1,230 songs have been uploaded by artists, and consumers have already voted more than 280,000 times.
"SUBWAY FRESH ARTISTS is changing the paradigm for discovering and monetizing musical content," CLEAR CHANNEL EVP and Global Music Sales Pres. JOHN PARTILLA said. "This is a win-win for all concerned -- for SUBWAY, for fans of new music, for CLEAR CHANNEL’s media platforms, for the GOO GOO DOLLS, and for the new artists themselves. What we're doing here is leveraging incredible, fresh content to deliver added value for SUBWAY’s marketers."