Coleman Insights To Debut Audio Streaming Study At Rain Summit East
September 23, 2010 at 7:09 AM (PT)
COLEMAN INSIGHTS will present a major new study of the streaming audio marketplace, "Successful Streaming Audio Strategies," at next week’s RAIN SUMMIT EAST CONFERENCE in WASHINGTON, D.C. The presentation will take place at 2p on TUESDAY, SEPTEMBER 28th at the GRAND HYATT HOTEL.
"The study will reveal a long list of key findings, the first of which we will reveal at TUESDAY's presentation," said COLEMAN INSIGHTS VP SAM MILKMAN, who will lead the session at RAIN SUMMIT EAST. "These findings will focus on areas such as branding, consumer loyalty and product attributes and how those findings vary by consumer segments and between Internet-only and AM/FM radio streams."
"RAIN SUMMIT EAST attendees will get a lot out of the new study we’re debuting next week," added COLEMAN INSIGHTS Pres./COO WARREN KURTZMAN. "We’ll go beyond the audience counting that most studies cover and provide real insights into what will drive the success of streaming audio services going forward."
In addition to TUESDAY's presentation, COLEMAN INSIGHTS will make the study’s findings available to the public via its website, FACEBOOK page and TWITTER feed. Visitors to these resources will have access to a complete written report and a self-guided, multimedia presentation covering the study’s findings.